Rafa Pimentel
Rafa Pimentel
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 Throughout my career, my strategic leadership has been pivotal in steering companies through transformative growth, optimizing resources and spearheading innovative solutions. Drawing on a rich background in technology and operations, my focus on IT services and Digital Transformation has fortified IT strategies, playing a critical role in their upward trajectory.

As Chief Information Officer, I've cultivated a high-performance teams, leveraging our collective expertise in information technology to deliver large-scale implementations and craft potent commercial strategies. I excel in complex negotiations and crisis management, ensuring stakeholders benefit from robust, seamless technology integrations that propel organizations to the forefront of industry innovation. 

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The C Class

Chief Operations Officer and Chief Technology Officer

At The C Class we pursue personal, professional, corporate and personal brand development of  our C-Level customers.

Operations

I am the head of operations for consulting services, primarily providing CEOs with business development supported by technology. 

Business Strategies

With the support of our multi-discipline team, I  develop digital business strategies hand-by-hand with our customers. 

Emerging Technologies

 I lead the integration of new technologies and ensure their availability for clients. 

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The C Class Flipsnack

MVS Capital

Chief Information Officer and Chief Engineering Officer

MVS Capital is a Mexican group, leading in Media, Education and Entertainment industries.
As head of Information Technology and Engineering,  I developed and executed the Digital Transformation strategy of the Media Business Unit, which resulted in being recognized as the most important media group in Mexico by the Federal Institute of Telecommunications.  

Corporate

Commercial Intelligence Platform

We developed a Commercial Intelligence 4.0 solution, using data from all the business units and applying advanced analytics, ML and AI algorithms to provide the sales teams with accurate predictions on what type of products to offer to customers with different audiences and need. The phase 2 for the project considered enhancing the data input with geospatial information on local businesses and their sales history for specific cities in Mexico.


ERP

The project was the migration from an on-premise Microsoft Dynamics implementation to a cloud-based solution. Most processes were revisited and optimized.


HR Platform

We had the need to provide HR with a platform that allowed communication with all the employees, and provided all HR services in a single place. This was an in-house development to meet the needs of all the companies in the group.

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Media

Network branding design and production automation

We developed a solution to automate the processes to request and produce Jingles, sounders, sweepers, promos and imaging for all the local stations. The centralized production and designed team needed a way to follow-up the requests of 120+ radio stations that needed to customize their imaging for their local markets. We enabled the teams to have a unique tool where request were made, mockups uploaded and commented on or approved, and final versions accepted and downloaded by the end user.


Robotic Process Automation for Broadcast Order reception.

With tens of thousands of monthly orders to be processed in a highly dynamic environment, human error is very likely. This is why automation is so important, and in this case we used two different robots to increase the number of orders processed every day, and to guarantee there were no mistakes in them or any changes requested by the clients. The fist robot was checking the incoming order inbox and selecting and formatting everything that would become a Broadcast Order, and the second one received these orders and submitted them to the traffic system.


Artificial Intelligence, Machine Learning, IoT and Cloud Computing for Ad Monitoring.

One of the main disadvantages that traditional radio stations have against streaming or podcast platforms, is the time it takes to have the affidavits and air checks available. We designed a solution that allowed us to create this affidavits and air checks on real time, and giving our customers an access to see in real time when their spots were aired according to the schedule or if there was any alteration.


News Website.

We redesigned and rebuilt the News Website making it number two in Mexico for News Portals that belong to radio stations. It was SEO optimized and the UX and UI were awarded for their improvement.


News dispatcher.

A large team of reporters all over Mexico was in charge of the generation of the content for the main and local radio stations and New Sites. Managing all this content was a complex task, so we designed a system that allowed the reporters to submit their content in any format, and convert it into the two main formats for audio and Web content, and making it available for the national and local managers to utilize every news article in real time for the Website, radio stations or social media.


Apps and Websites for Radio Stations.

The way in which people access news and music has changed significantly in recent years. On-demand, on-line, in-app are highly appreciated  ways of accessing content, so we created the means for our audience to have those options for all the content in all the radio stations and Websites.

 

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Education

I implemented the Student Information System and the LMS for two college campuses.

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Entertainment

My team ensured that all events, from small activities to concerts with over 100,000 attendants were produced and broadcasted with the highest quality.

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Mexican Space Agency (Agencia Espacial Mexicana)

Chief Information Officer and Chief Technology Officer

  AEM is the national space agency of Mexico.   

Infrastructure

I define the architecture for the technological platform of the agency.

I was also in charge of implementation.

Communications

I implemented an award-winning solutions to maintain the agency's staff fully capable of performing their everyday duties despite their location.

Space Centers

I was in charge of defining the technological needs to equip the first two Space Centers in Mexico.

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